![]() ![]() For the monthly membership, you may also have to pay 49.99 as an initiation fee as well. I just thought this was an interesting approach and was interested in learning more. Now, speaking of the fees, generally, Anytime Fitness cost for a single person is 38.99 in the United States. Business Plan Template This is a business plan template that we give to our franchisees. Note: Anytime Fitness is not an ACH Communications client. View AnytimeFitnessBusinessModel.docx from PHL 320 at University of Phoenix. There’s a nice mix of storefront shots, members shots and what I would call “unique” shots (Anytime Fitness Super Hero water-skiing would certainly qualify!). What does Real AF mean To us, it means creating a plan that truly fits your life. But, according to Maddie Spott, social media specialist with Anytime Fitness (and the woman behind the account), it’s “part science, part art form.” Just look at their feed. With 500,000 pics to choose from, curating suddenly becomes a big challenge for AF. No need to recreate the wheel when the wheel is the size of the Empire State Building. AF didn’t try to start a new hash tag–they just took advantage of one that more than 500,000 people/members were already using. Instead of trying to build a house–AF just rented one.After all, last I checked there were 63 MILLION pics using the #workout hash tag. If you’ve used Instagram for even five minutes, you know that workout selfies and shots from the gym are one of the big content sources for the social network. Industry/activity set up to succeed on Instagram.What was their recipe for success? From my perspective, the following contributed to their success: You can often expect the sign-up fee to be around 80-100, however these vary greatly at each individual club around the country, as does the exact member rate. ANYTIME FITNESS HERO RATE PLUSSo far, the decision has been a great one.ĪF has seen a 218 percent increase in engagement on Instagram, a 309 percent increase in total likes and a 126 percent increase in comments.Īfter some initial internal promotion to members (and the fact that the #anytimefitness hash tag was already being used liberally by members), AF started posting three images to Instagram each day (and two on weekends) using member-generated content.Īfter members realized AF was using so many great shots in their Instagram feed, those numbers grew even more. Expect to pay somewhere around 36 per month to join Anytime Fitness (or 49 in Canada), plus annual fees, activation fees, etc. That went so well, they decided to go ALL user-generated content in July. “We can’t capture the culture of the clubs from our cubes in Woodbury.”Įnter user-generated content–specifically, “member-generated content.”Įarlier this year, AF tested the approach of using more user-generated content for its Instagram channel by organizing a member takeover. Find the cheapest and quickest ways to get from Heroes Fitness to Anytime Fitness. “As a franchise system, it’s difficult to capture what’s going on in our 3,000-plus clubs across the country,” says Kristen Pechacek, senior manager of digital marketing at Anytime Fitness. 3 minutes Compare public transit, taxi, biking, walking, driving, and ridesharing. ![]() Other companies face different challenges–like Anytime Fitness. Not everyone has the “machinery” needed to sustain the visual output that Instagram demands. The biggest reason? The constant drumbeat of visual content. It does not store any personal data.Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. ![]() The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Contact customer service at 1-80 to verify your military status and access the discount. The cookie is used to store the user consent for the cookies in the category "Analytics". Bowflex offers a variable military discount on home gyms, weights, treadmills, exercise bikes and more, according to its website. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. ![]()
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